The "Tsagaan Sar" Effect: Why Prices are Dropping

The upcoming Lunar New Year, February 17, 2026, is Mongolia’s most prestigious holiday, and it is the primary driver behind the current sale season. Traditionally, Mongolians celebrate by wearing brand-new clothes and gifting high-quality goods—particularly cashmere—to family elders as a sign of respect and prosperity.

To support this surge in gift-giving, Ulaanbaatar’s retail landscape undergoes a major shift:

Holiday Magic Promotions: From the luxury boutiques at Galleria Ulaanbaatar to the historic aisles of the State Department Store, shops launch "Holiday Magic" campaigns to help locals fulfill their gifting obligations.

Inventory Rotation: Retailers use this high-traffic period to clear out their Fall/Winter 2025 stock to make room for Spring collections following the holiday.

The Gift of Quality: Because cashmere is the "gold standard" for Tsagaan Sar gifts, competition between brands like Gobi and Goyo is at its peak, resulting in the aggressive 20%–70% price cuts we see this week.

 Where to Find the Best Deals Right Now

Brand	Current Promotion	Best For...
Gobi Cashmere	30% – 50% Off select styles; "Buy more, save more" on accessories.	Classic coats and high-end staples.
Goyo Cashmere	20% – 40% Off Fall/Winter 2025 collections.	Fashion-forward designs and bold colors.
Evseg Cashmere	Up to 70% Off at their Factory Outlet.	Maximum savings and bulk buying.
Nomadico	20% – 40% Off on basics and essentials.	Sustainable, ethical, and organic knits.

Jamo Grand Travel Pro-Tips for Shoppers

Visit the Factory Outlets: While flagship stores are convenient, the Gobi Factory Store and Evseg Factory in the Khan-Uul district offer exclusive clearance sections where discounts reach their maximum.

Tax-Free Shopping: Don't forget your passport! For purchases over 500,000 MNT, you are eligible for a VAT refund. Use the "E-Barimt" machines to register your claim.

The "Organic" Choice: Keep an eye out for undyed cashmere (shades of beige, brown, and grey). These are often the most prized gifts for elders during the Lunar New Year.

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