The upcoming Lunar New Year, February 17, 2026, is Mongolia’s most prestigious holiday, and it is the primary driver behind the current sale season. Traditionally, Mongolians celebrate by wearing brand-new clothes and gifting high-quality goods—particularly cashmere—to family elders as a sign of respect and prosperity. To support this surge in gift-giving, Ulaanbaatar’s retail landscape undergoes a major shift: Holiday Magic Promotions: From the luxury boutiques at Galleria U